Early on in our process we had a photo shoot so we could have pictures of the cast on our leaflets and posters. During the photoshoot we had a lot of fun, testing different ideas. We were happy with the final outcome of the photos. However, after thinking about the photos and looking at them for a bit longer we realised the poster did not reflect our show. The photos were ambiguous, whereas we had a clear idea of surrealism and the performance being set in Cinderella’s mind. We had a look on google for some ideas and our producer, Emma, found this:
(Pinterest, 2016)
We thought this was extremely interesting and thought we could show our performance through a picture similar to this one. For our drawing we included the forest as that was a big part of our set. We also chose the leaflet to be brightly coloured as we felt this captured our performance because of the outlandish behaviour and strange world we created. This was our final image:
(Twisted Ivy, 2016)
When creating the leaflet we looked at an example marketing pack and poster. This example poster was of “A machine they’re secretly building” by proto-type theatre. We were fond of how they used their photo in the middle of the poster and had a white boarder around it, with black writing. We found this helped the image and the writing to be seen clearly. For our poster we felt a white background would contrast well with our brightly coloured image. Emily and I, did not like the idea of overlapping the writing onto the image, we wanted to keep them separate as they are giving different information. We cut the top of the image to allow it to fit onto the page and have enough room to write below the picture. We needed to include:
- Our title
- Date and time of performance
- Location
- Ticket price
- LPAC logo
- LPAC details
- Age limit
- Our logo
This was the final outcome:
I believe the colours stand out and draw in people’s attention. The writing is also clearly set out, therefore audience members know all the information they need to know quickly and clearly. I am pleased with the final outcome of the leaflet.
Pinterest (2016) Rafal Olbinski – Manon Lescaut [image]. Available from https://uk.pinterest.com/pin/350225308492923742/ [accessed 25 May 2016].
Twisted Ivy Theatre Company (2016) Final image for Every Rose… [Facebook]. 3 April. Available from https://www.facebook.com/photo.php?fbid=10209652642049863&set=g.575261872642879&type=1&theater [accessed 25 May 2016].